Smart marketing is about more than selling your products and services. It’s about building and maintaining the strong customer relationships that are essential to your company’s success.
Getting new customers and repeat business usually doesn’t happen all by itself. That’s why you need marketing. To get customers, you need to reach out and let people know about you. Demonstrating the value of what you offer, establishing trust and staying top-of-mind with current customers and new prospects is what smart marketing can do for your business.
We work with clients who are committed to growing their business through effective marketing channels. From email marketing to Google advertising to content creation, we can be your marketing partner and help you connect with your customers.
Google AdWords – PPC Advertising
Reach new prospects, increase your website traffic and grow your business with Google AdWords, today’s most widely-used pay-per-click (PPC) advertising platform. With Google AdWords, you can put your targeted advertising message directly in front of potential customers at the moment they’re actively searching online for your specific products and services.
We develop, execute and manage all phases of your Google AdWords paid-search campaign, including research, strategy, budgeting, campaign set-up, ad creation, tracking, reporting, ongoing ad testing and campaign optimization. Our Google AdWords services are available as a six-month or longer commitment.
Build and maintain strong customer relationships with email marketing, one of the most effective ways to stay connected with current and potential customers. Email marketing lets you communicate directly with your customers, delivering your company e-newsletter or targeted e-blast right to their inboxes. Use email marketing to promote your special offers, share useful information, provide product updates and deliver company news.
We handle the full scope of your email marketing, from helping you develop a focused email strategy to creating your e-newsletters and reporting on results. Our services include writing, formatting, designing, creating, sending and tracking your e-newsletters or e-blasts using your iContact or Constant Contact email platform.
When it comes to effectively communicating your marketing message to your customers, it’s not just what you say. It’s also how you say it that matters. Clear, concise and persuasive writing is key to successfully delivering your message. You may have a great product or service, but if you can’t communicate your value to your customers, you could be losing business.
We can help. We have specialized expertise in creating engaging, customer-focused marketing content for both online and offline platforms. We can write well-structured, quality content for your website, newsletters, company brochures, direct mail pieces or print ads. Our content writing services are available for projects of any scope or size.
Graphic Design and Illustration
You want your company to make a positive first impression. Make your business look good with professionally designed marketing materials that engage your customers and accurately reflect the quality of your products and services. Good, clean design is important, but so is effective communication. We create your marketing materials to not only be visually attractive, but to clearly communicate your marketing message.
We can match your existing branding or create a fresh, new look. Our full-service design capabilities include company brochures, catalogs, annual reports, newsletters, print ads, direct mail pieces, CAD drawings, 3-D modeling, photo-realistic renderings, animations and fly-throughs.
Don’t underestimate the value of good photography to showcase your company and effectively tell your story. In today’s highly visual world, quality images are critical to capturing the attention of your customers and establishing your company’s credibility. Your customers want to see real images of your company, products and staff. Having a collection of quality photos is invaluable to your marketing efforts, providing you with relevant images for your website, newsletters, blog posts, catalogs, brochures and annual reports.
Our commercial photography services include an on-location photo shoot; post-production services including raw image processing, editing, retouching and tone adjustments; and a CD of photos including low res images optimized for web use and high res images for print use.