Web Marketing Tools
Enhance your online visibility, engage your customers, and increase leads and sales with our easy-to-use web marketing tools.
Great content grows leads and sales
We build websites that feature a full suite of web marketing tools that help you post great content and get noticed. Valuable, engaging content attracts and retains visitors to your website – and content is what search engines use to determine relevancy for search.
Keep your customers engaged with these content marketing tools
Blogs: Use blogs to publish valuable, industry-specific articles that help to establish you as a leader. As visitors share your articles using social media, your reputation increases and your website property becomes more valuable.
Events: Posting events and activities related to your company, such as trade show appearances, seminars, presentations and association memberships, connects you (for search engine purposes) to organizations that may have higher search ranking, thereby increasing your ranking.
News: Position your company as vibrant and important by publishing news about your company, such as stories in trade journals, your business's charitable contributions, articles you contributed to magazines or websites, and awards your company has received.
Testimonials: Let your customers promote your business. Positive comments from happy customers are one of the most effective forms of persuasion for prospective buyers. Testimonials and customer reviews are powerful tools for moving prospects closer to the buying stage.
Products: Keep your company in the running by giving purchasing agents the detailed product information they need. Include images, dimensions, prices, materials, uses, and descriptions. Offer downloadable assets for items, such as CAD, PDF, or document files.
Calls-to-action: Convert your website visitors into sales leads using calls-to-action that direct prospects to optimized landing pages.
Landing pages: Capture valuable lead contact information and build your email marketing list. Create highly targeted pages that steer your website visitor toward your marketing goal.
Integrated third-party tools: We offer integration capabilities for third-party social media and email systems such as follow and share palettes for social media marketing and lead capture forms to build and segment your email marketing list.
Website analytics: See how many visitors are coming to your website and what pages they are going to. Measure the effectiveness of your marketing campaigns. Spend your marketing dollars where you know they are effective, not where you think they are.
Additional tools: Enhance your web presence with these other components including gallery, service menu, FAQ, staff directory, registered users, rotating banner, e-commerce and more.