How we can make your website your company's most powerful online marketing tool.
Why a content-driven website is so critical
In a recent survey, 81% of senior B2B marketing executives ranked their website as their most effective online channel for accomplishing their marketing goals of increasing revenue, leads, sales and customers (Regalix Research). That shouldn't be surprising considering all that a website does — it showcases your products and services, brings new customers, keeps existing customers engaged, generates sales leads, offers 24/7 access to your company, and helps you measure the effectiveness of your marketing strategies.
It's important to remember, however, that a website is only as good as its content. Did you know that the vast majority of buyers research products and companies online before making a purchase? In fact, potential customers visit your website an average of five times before ever contacting your company. Furthermore, business buyers don't contact suppliers directly until 57% of the purchase process is already complete, according to Google. That's why it's critical to present your company in the best possible light, with a professionally designed website and relevant, engaging and thorough product-specific content. Your website visitors will judge your company's credibility and determine within seconds whether your products or services address their needs. Having limited information, poor or outdated content, difficult navigation or amateurish design on your website will quickly send your customers to your competitors' websites.
How we develop the best website for you
Our custom websites are designed specifically for your business. We believe that thorough planning and open communication yield the best results. Before we start developing your website, we take the time to discuss your business needs and marketing goals as well as your present and future website requirements. Whether your business is a B2B or B2C operation, we tailor your website's functionality to meet your company's needs, while also keeping in mind the needs and expectations of your customers.
Development platforms with the functionality you need
Because there is no “one size fits all” solution for all businesses, we develop websites using one of three platforms — Drupal, WordPress, or our Small Business Web System. Drupal and WordPress are two of the most widely-used open source platforms used today. Drupal is the more technically advanced of the two, capable of supporting large, data-driven sites. WordPress, which works well for most blog-type sites, is a suitable platform for most small to medium businesses. Our third platform, the Small Business Web System, uses our proprietary content management system which we developed especially for small businesses. In choosing a development platform, we evaluate your current and future technical and functional website requirements, as well as your marketing goals and objectives, and recommend the platform that best suits your needs.
Mobile-friendly responsive sites that improve your search rankings
Customers are using their mobile devices to find your business. In fact, more online searches now take place on mobile devices than on desktops, so it's critical to provide your customers with a mobile-optimized experience. We create your website to be responsive or “mobile-friendly,” meaning that your website automatically adjusts to fit the device on which it's being viewed, whether it's a tablet, mobile phone or laptop. If your website isn't mobile-friendly, Google won't rank it as high as one that is.
Website designs with user-friendly content management systems
We design your website with an easy-to-use content management system (CMS) that allows you to control your website content. You'll be able to add, update, organize and delete content quickly and efficiently without having to wait for a web designer to do it. Managing your own content allows you to take control of your marketing messages, gives you flexibility, lets your website keep pace with the growth of your business, and keeps your customers engaged.
Web marketing tools that enhance your marketing strategies
We build your website so you have a suite of valuable web marketing tools at your fingertips. From website analytics and landing page modules to social media integration and lead capture forms, you'll have what to need to turn your website into a marketing powerhouse.
Strong content builds a strong website
We've said it before, but it's worth repeating. Your website is only as good as its content. Valuable, engaging content attracts and retains visitors to your website — and it's what search engines use to determine relevancy for search. We don't just build your website. We also look at your content areas, making sure that you have the quality content you need and advising you on how to organize and enhance your content so your customers can easily find the information they're looking for.
Search engine optimization (SEO) brings customers to your website
SEO is the process of getting traffic to your website from “free” or “organic” search results on major search engines. We develop your website using SEO best practices, including search-engine-friendly page URLs, that allow your website to be found by your current and potential customers. When combined with strong and engaging content on your website, SEO helps to increase your company's online search rankings and brings customers to your site.
5 steps to get the website you want
We work in partnership with you to create the website that is right for your business. As our partner, you play an integral part in the development of your website. We communicate with you during every phase of the process, get your input and secure your approval before moving to the next phase, ensuring that the website that you get is exactly the website that you want and need. Our website development process is divided into five phases.
- Planning and research phase — Working closely with you, we learn about your company, review your business needs and discuss your website goals. We determine your website's technical, content and design requirements.
- Design phase — Using your input to guide the process, we create the look, feel, layout, architecture and navigation of your website and submit designs for your review.
- Development phase — Using the approved designs, we execute the custom development, building and programming of your website. We perform rigorous internal testing, correct any issues, and then place the site on a staging server for your review.
- Testing and training phase — We test your website on all major browsers to make sure all pages display and function correctly and make any necessary modifications. We personally train your staff on how to manage and update your new website. All website content is added to the site.
- Launch phase — We address any remaining issues and determine that your website is ready to go “live.” Upon getting final approval from you, we launch your new website.