bana web marketing

Website Design and Development

How we develop the best website for you

responsive screensOur custom websites are designed specifically for your business. We believe that thorough planning and open communication yield the best results.

Before we start developing your website, we take the time to discuss your business needs and marketing goals as well as your present and future website requirements.

Whether your business is a B2B or B2C operation, we tailor your website's functionality to meet your company's needs, while also keeping in mind the needs and expectations of your customers.

Development platforms with the functionality you need

There’s no “one size fits all” solution for all businesses, so we develop websites using either Drupal or WordPress, two of the most widely-used open source platforms used today.

Drupal is the more technically advanced of the two, capable of supporting large, data-driven sites. WordPress, which works well for most blog-type sites, is a suitable platform for most small to medium businesses.

In choosing a development platform, we evaluate your current and future technical and functional website requirements, as well as your marketing goals and objectives, and recommend the platform that best suits your needs.

Responsive sites that improve your search rankings

Customers are using their mobile devices to find your business. In fact, more online searches now take place on mobile devices than on desktops, so it's critical to provide your customers with a mobile-optimized experience.

We create your website to be responsive or “mobile-friendly,” meaning that your website automatically adjusts to fit the device on which it's being viewed, whether it's a tablet, mobile phone or laptop. If your website isn't mobile-friendly, Google won't rank it as high as one that is.

Website designs with user-friendly content management systems

We design your website with an easy-to-use content management system (CMS) that allows you to control your website content. You'll be able to add, update, organize and delete content quickly and efficiently without having to wait for a web designer to do it.

Managing your own content allows you to take control of your marketing messages, gives you flexibility, lets your website keep pace with the growth of your business, and keeps your customers engaged.

Web marketing tools that enhance your marketing strategies

We build your website so you have a suite of valuable web marketing tools at your fingertips. From website analytics and landing page modules to social media integration and lead capture forms, you'll have what to need to turn your website into a marketing powerhouse.

Strong content builds a strong website

Your website is only as good as its content. Valuable, engaging content attracts and retains visitors to your website — and it's what search engines use to determine relevancy for search. We don't just build your website. We also look at your content areas, making sure that you have the quality content you need and advising you on how to organize and enhance your content so your customers can easily find the information they're looking for.

Search engine optimization (SEO) brings customers to your website

SEO is the process of getting traffic to your website from “free” or “organic” search results on major search engines. We develop your website using SEO best practices, including search-engine-friendly page URLs, that allow your website to be found by your current and potential customers.

When combined with strong and engaging content on your website, SEO helps to increase your company's online search rankings and brings customers to your site.


Contact us to get started on your new website   >>

  • BANA Web Marketing

    PO Box 595
    Kent, CT 06757
    Email us